The Missing Links in Modern Marketing - Points of Conversion and Interpretation of Data

We have talked about being data-driven for years now, but for most of us, there is still a long way to go. Especially social media have given us easy access to a lot of different metrics. The issue is that almost all of these are volume-based:

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From bad hires & boring meetings to collaboration, data and the latest in CMS.

Along the way towards our Boye 19 Brooklyn Conference, we have worked closely with many of our speakers about their pioneering work so we could share their insights with the community. The result has been several great articles, interviews and a lot of following discussions.

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Moving from anecdotes to data through shared services

We worked closely with one museum, who continuously chose their lowest performing type of exhibition to be set up again. I think they were perhaps too passionate and too close to the project. It’s not really surprising that we see this in the art and culture industry, but I know that this challenge goes beyond our industry.   

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