It seems content management has been dealing with the paradox of opportunity and frustration since the inception of the World Wide Web.
Douglas Adams was right - it is fun for nerds like us. To our credit, we spend a lot of time discussing these problems at length, and actually trying to build products and practices to address them - and in many ways, the underlying technologies and frameworks are vastly more effective to what passed for state of the art only a few years ago.
However, despite these advancements in technologies and methodologies which have made scaling these operations cheaper, faster, and far more capable, it’s clear from the research in the market; over time a similar percentage of organizations still have sub-par customer experience and despite falling prices for tools and services, overall costs for customer experience delivery still remain high.
In this post Mark Demeny from Contentful tries to break these problems down from a wider, strategic view, to a more tactical level.
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From the world of Kentico comes a product rebrand. Having been one of the long standing vendors with CMS roots to actually keep CMS in the product name, Kentico CMS is now rebranded as Kentico Xperience.
What does that mean to customers and the market?
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The art and science of selecting the right tool is something we’ve covered on these pages for almost 20 years. It remains hard to navigate the marketplace and the list of potential bidders is long, so how do you approach it?
In a helpful new book, Deane Barker has shared his 25 lessons learned about buying content technology and services. In a recent CMS Expert member call, he shared insights from the book and we co-created 3 more lessons learned.
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Too often, content models are developed with no consideration of the system in which they have to operate. This leads to a horrible editorial experience, which is one of the overlooked topics in today’s digital workplace.
In Real World Content Modelling, the new book by Deane Barker, he examines how content actually gets modeled inside a content management system.
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I suspect we might be reaching an inflection point in the evolution of content technology. We might be reaching the point where vendors stop pretending that servicing large web properties from a single CMS is a good idea, and instead they begin to embrace and even celebrate the idea of orchestrating content from multiple providers.
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I worked in marketing today with Christian Köhler and the German speaking Umbraco community at their annual festival.
Impressed to see how far Umbraco-founder Niels Hartvig has taken his open source software project since the initial appearance at the Boye conference in 2005.
I shared my take on the direction of the marketplace and learned quite a bit at the intersection of content, commerce and community.
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