I had actually heard about this community for a while and after the inaugural Vancouver meeting in late March, I decided to formally join as well.
Here’s my four reasons:
1. Learning is the goal
We’re here to learn, share, question, uplift, and dig deep. You get back what you put in. Whether you're working through a challenge or sharing something your team accomplished that could help others, it's a space for honest exchange.
There are also opportunities to build or strengthen skills, like presenting, writing thought leadership pieces, demo’ing, and more.
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Vendors have always claimed that their CMS or actually any digital system is easy-to-use, but is that actually the case?
During the early days of 2025, we’ve seen several initiatives to further improve the user experience, some vendors have started to talk about "UI obsession," while others talk about "a race to usability," but how do you really wield the power of a truly remarkable good user experience?
In a recent members' call, Senior UX Designer Shannon Mølhave from Stibo Systems in Aarhus, talked about the importance of user experience and will focus on actionable ways to increase user satisfaction. We heard about reducing clutter, how consistency builds trust and quite a bit more…
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In the evolving landscape of automation, businesses are increasingly integrating autonomous AI agents into their workflows. However, the biggest challenge isn’t just implementing automation—it’s building trust between humans and AI.
Just as the relationship between John Connor and the T-800 evolved in Terminator 2: Judgment Day, where distrust gave way to collaboration and reliance, organizations must foster a similar trust between employees and APA systems.
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One of the best things about being in an agency is the privilege of peaking behind the scenes in a wide variety of businesses and sectors. Being constantly delighted to discover that the world is a far more nuanced and interesting place than you ever believed it to be.
It turns out some things can be counter-intuitive. There was the call centre who launched an initiative to improve customer satisfaction, delivered all the right metrics, and saw customer satisfaction tank. There was the national healthcare chain who almost ruined their business by improving their website design & UX. And the global ecom brand who found they could shift palettes of expiring stock fast simply by putting it on their homepage.
Some years ago when the media outcry over food packaging was particularly intense I sat with a client concerned about the impact this was having on their business. Especially frustrating to them was….
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Data sovereignty has become a big topic recently and it’s all about getting control of the data you generate, including where it can be stored, who can access it, and how it can be used.
In a recent members’ call, we heard from Mathias Bolt Lesniak, Oslo-based Project Ambassador at open source CMS TYPO3, who zoomed out from the current hype and talked about what digital sovereignty really means — the ability to act independently on all digital matters without undue influence from third parties.
What can we do as businesses and organisations and even as individuals to achieve digital sovereignty, and how big is this problem really?
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